About TEG

The Embedded Group is a WBE/MBE certified market intelligence and media strategy consultancy that partners with mission-driven organizations to clarify how audiences engage across complex ecosystems.

Meet the Team

We are nimble, value-aligned, and intentional about the partners we work with. We don’t just design media plans, we architect outcomes, ensuring that every strategic and media planning decision is aligned with audience insight, equity and measurable impact. Above all, we offer clients hands-on partnership, fresh thinking, and agile solutions that can adapt to evolving needs and opportunities.

Founder + Strategist

Kristen Evans

Therese Cebular

Founder + Media Director

Ruth-Ann Palmer

Accont Manager